Fashion brands venturing into skincare and beauty is nothing new, with Prada launching a perfume series early on. Recently, they finally opened a new IG account “Prada Beauty” and specifically chose Emma Watson as their spokesperson, debuting the new perfume “Paradox” in a new ad.
After releasing a series of trailers, the new perfume’s advertisement finally revealed Emma Watson as the protagonist. In the ad, Emma can be seen sporting a brand new super short hairstyle, which has a refreshing effect and immediately sparked a lot of discussion.
Emma with a pixie haircut not only makes her features look more three-dimensional, but also showcases her modern fashion sense with multiple Prada outfits. In this new advertisement, Emma not only appears on camera, but also personally serves as the director, marking her directorial debut. She said, “Prada has always been known for creating beauty that goes beyond traditional norms and challenging conventional female traits. I am honored to create this image and represent this perfume that embodies profound philosophical concepts and sustainable ideas.”
Prada has officially launched the “Prada Beauty” IG account, believed to be the brand’s strong entry into the beauty world, making people look forward to more beauty surprises to come.
