Swedish natural skincare brand L:a Bruket advocates a gender-neutral skincare philosophy, dedicated to selecting natural and organic ingredients to create pure formulas. They believe in providing only the best essential nutrients for the skin. After three years of planning, they have finally launched a new facial care series this month. What makes it so attractive that it has garnered global attention as soon as it was released?
L:a Bruket co-founders Mats Johansson and Monica Kylén established the brand in 2018. Inspired by the natural environment of Sweden, they chose to embrace nature and its surroundings. The brand is committed to using natural and organic ingredients to create a range of gentle skincare products that nourish and care for the skin from within, infusing the body with essential nutrients. This commitment reflects their pursuit of a healthy lifestyle, allowing everyone to regain a sense of quality in life amidst the busy and high-pressure pace, and establish a connection with nature that resonates and coexists.
L:a Bruket’s new facial care series takes skincare products to a whole new level, combining the natural ecology and biotechnology of the Swedish west coast to nourish the skin from the roots. It includes seven products from cleansing to moisturizing, using 99% natural ingredients certified by COSMOS, eliminating unnecessary additives, and incorporating a neutral scent inspired by the Swedish nature. It creates a simple skincare routine that fully reflects the Swedish lifestyle attitude of “quality over quantity”.
First, use “276 Skin Revitalizing Cleansing Oil” in combination with “277 Gentle Cleansing Gel” for double cleansing of the face, ensuring effective removal of sebum, makeup, and impurities. This deep cleansing of the pores helps regulate sebum production, prevent moisture loss, and achieve deep purification and soothing effects on the skin, keeping it clean, soothed, hydrated, and moisturized without irritating the skin and respecting its balance.
Then spray on the “278 Ocean Rose Firming Mist” as a pre-treatment for the skin, which contains breakthrough ingredient Algica®, combined with organic rose water and sea salt, providing the skin with moisture while effectively isolating impurities, bringing subtle firming and soothing effects, awakening dull skin and preparing it for subsequent facial care.
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In the fourth step, use “279 Seaweed Moisturizing Essence” to deeply activate the skin, adding moss cell essence for deep moisturization of the skin. Combined with two types of plant-based hyaluronic acid, it effectively improves the elasticity of facial contours, making the skin firmer, plumper, and more hydrated. Then, use “280 Red Seaweed Revitalizing Eye Cream” to brighten the skin around the eyes with coral red seaweed, reducing dark circles, fine lines, and eye puffiness.
Finally, choose the lightweight and beloved “281 Morning Star Facial Protective Lotion” that suits your skin type and needs. Algica® and Morning Star Flower deeply nourish the skin, making it more plump and full. Alternatively, there is the “282 Sea Lavender Regenerating Repair Cream” that is suitable for sensitive skin. Seaweed can soothe the skin, reduce acne and redness, even out skin tone, and stabilize the skin condition, providing the final step of moisturizing protection for the skin.
In response to the practicality of Swedish brands, the packaging of the new facial care series adopts a sleek bottle design, simplifying packaging elements. The dark glass bottle protects the COSMOS-certified natural formula from UV rays, creating a fashionable appearance with clean labels and textured, reusable outer packaging paper. The environmentally friendly product packaging is designed in a small size for convenient travel and can be used with the brand’s future skincare series refill packs, perfectly embodying L:a Bruket’s sustainable core spirit.
