Unconsciously, 2022 has entered the second half of the year. As different countries begin to relax their control over the new crown epidemic, people in Europe and America have started retaliatory travel and consumption patterns. The beauty, makeup, and fashion industries, which have been quiet for a while, are once again thriving. The industry has also seen many topical changes, with particular attention to Estee Lauder’s investment plan and the movements of makeup guru Bobbie Brown!
As a leader in the skincare, makeup, and perfume industry in the United States, the Estee Lauder Group occasionally announces some acquisition and integration development plans. However, in the second half of 2022, the market unexpectedly heard the astonishing news that Estee Lauder is about to enter the fashion circle! According to The Wall Street Journal, sources revealed that the Estee Lauder Group is in negotiations to acquire the American fashion brand Tom Ford, with the estimated value of the entire acquisition reaching as high as 3 billion US dollars, making it the largest acquisition in the group’s history. As early as the beginning of the year, there were rumors in the market that Tom Ford’s designer and founder, Mr. Tom Ford, was interested in selling the brand. However, no one could have imagined that the potential buyer would be Estee Lauder from the beauty industry. Whether this deal will come to fruition remains to be seen!
Estee Lauder’s acquisition of Tom Ford is currently just a rumor, but another shocking news in the beauty industry is the confirmed news that Bobbi Brown, the founder of the makeup brand Bobbi Brown, has become the chief creative consultant of the German luxury skincare brand Augustinus Bader. How does an American iconic makeup artist join forces with a high-end German skincare brand? In her statement upon “joining,” Bobbi Brown mentioned that she has always been a fan of AB, especially the brand’s flagship product, The Rich Cream, which sparked her interest in understanding the brand’s repair technology and intelligent skincare concepts. Speculation is rife that Bobbi Brown’s primary task in joining AB is to develop a makeup line for the brand. Will we see a makeup or base makeup line incorporating AB’s repair technology in the future? Stay tuned!
