Attention to all beauty enthusiasts who are addicted to online shopping, the popular UK luxury website Farfetch has recently officially entered the beauty market, launching Farfetch Beauty services, bringing not only familiar high-end beauty brands but also a variety of niche brand options!
Earlier this year, after Farfetch acquired the beauty retailer Violet Gray, the market expected the brand to expand its business into the beauty market in a short period of time. As expected by the market, over 3 months later, Farfetch has introduced Farfetch Beauty beauty business.
Farfetch today officially announced the birth of Farfetch Beauty on its official IG platform, and simultaneously released a promotional video featuring international beauty industry figure Isamaya Ffrench and several fashion supermodels, each holding various beauty products available at Farfetch Beauty, including makeup, skincare, bath products, and perfumes, showcasing the diverse range of products.
Staying true to Farfetch’s original high-end market positioning, the brands featured on Farfetch Beauty are primarily top-tier beauty brands beloved by sophisticated women, including: Augustinus Bader, Chanel Beauty, Clé de Peau Beauté, Eve Lom, Giorgio Armani Beauty, La Mer, and many more. In addition, there are also many sought-after niche emerging brands such as African Botanics, Joanna Vargas, RMS Beauty, and others. Surprisingly, the website also offers a selection of designer perfume brands, with Off-White Beauty’s perfume being the most eye-catching.
Farfetch Beauty is currently only available in the United States and certain markets in Europe. As it continues to grow and mature, we believe the brand will expand its reach and more beauty brands will join us!
