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March 4, 2022

Rescue dark circles! SK-II launches a new eye essence to brighten the eye area, recreating the charm of electric eyes!

SK-II_GenOptics_

The stubborn “thousand-year dark circles” are a major enemy of many girls’ skin, not only making them look tired and haggard, but also significantly increasing their visual age! SK-II recently launched the first high-end eye essence with a rollerball design that incorporates the cutting-edge GenOptics Aura Technology and PITERA™ ingredients – the GenOptics Aura Essence. This provides the most effective solution for reducing dark circles, helping to improve dullness, and creating a “bright eye aura” for bright and lively eyes!

SK-II 全新眼部精華

Tried everything to get rid of “panda eyes,” but the results never seem to meet expectations?

The skin around the eyes is particularly delicate and fragile. Factors such as staying up late, long hours in front of computer and phone screens, daily stress, pollution, etc., can lead to pigmentation and poor blood circulation around the eyes, making dark circles inevitable!

SK-II 光蘊環采眼部精華

SK-II R.N.A. Power Eye Cream HK$1,050/20ml

SK-II’s latest eye essence gently brightens the eye area for a radiant glow!

Specially designed for the skin around the eyes, SK-II GenOptics Aura Essence contains GenOptics Aura Technology developed from niacinamide and lotus extract1, as well as the new GenOptics Under Eye Dual Complex4 ingredients, which help promote skin cell renewal, reduce dullness3, improve skin radiance, and brighten the skin around the eyes!

The texture of eye essence is light and smooth, quickly absorbed by the skin around the eyes, while also providing continuous hydration to the eye area, and delivering rich nourishment and delicate skin, making the eyes radiate a bright and radiant glow! In addition, the iconic ingredient PITERA™, rich in vitamins, amino acids, and minerals, helps improve skin barrier function, allowing the eye muscles to regain clarity and transparency!

SK-II GenOptics 眼部精華點亮明眸

Unique ceramic bead eye massager  Relax tired eyes!

This “eye-catching tool” also comes with a specially designed ceramic roller massage head, which can smoothly roll to apply essence and massage the eye muscles. Massaging helps improve the circulation of the skin around the eyes, while also relaxing the eyes! The unique roller design not only reduces friction between the skin during massage, but also provides a comfortable and cool touch. In addition to brightening the eye area, it helps soothe and relax tired eyes, making them feel refreshed!

SK-II 皇牌小燈泡趕走暗沉

SK-II Genoptics Aura Essence HK$1,600/50ml

Work with the flagship “Little Light Bulb6” to get rid of dullness3 and dark spots5!

Dealing with stubborn dark circles is important, but the issue of dullness and pigmentation on the face should not be ignored! When used in conjunction with the star product “little light bulb” skin source diamond bright essence in the same series, it helps brighten and can target the “dull complexion” issue that causes skin dullness, creating a bright and translucent beautiful skin! Using GenOptics Aura Technology skin source light technology and PITERA™ ingredients, it effectively resists visible and hidden spots, brightens the overall skin tone, allowing the skin to radiate pure white light from the inside out! In addition, the little light bulb essence can also improve dullness caused by dryness, improve skin elasticity, hydrate the skin, and transform it into a crystal clear and translucent beautiful skin. No wonder it has always been the “empty bottle choice” that SK-II fans continue to repurchase!

Try it now and experience the lightweight texture!

Reduce dark circles, recreate sparkling eyes with the new GenOptics series eye essence, as well as the multi-dimensional brightening, and drive away dullness with the Skin Illuminating Diamond Essence. It is definitely a must-have skincare essence combination for girls, the crystal clear bright skin effect will make you fall in love at first try! There are different promotions in the store, don’t miss out.

Learn more: https://sk-ii.com.hk/find-a-store

1 Refers to niacinamide and lotus extract, helping to improve skin radiance.
2 PITERA™: SK-II’s classic ingredient, referring to the filtrate obtained through a specialized fermentation process of a specific yeast.
3 Refers to making the under-eye skin look brighter through exfoliation and hydration, not whitening.
4 GenOptics Under Eye Dual Complex: Refers to a combination of lactic acid, sodium lactate, xylitol, and seaweed extract, first used in the SK-II brand.
5 Refers to the stratum corneum.
6 “Little bulb” is the nickname for SK-II GenOptics Aura Essence, not the product’s official registered name, does not represent product efficacy, individual results may vary.
7 Refers to De-melano P3C™️ (niacinamide)

*Actual selling price shall be based on the retailer’s indication. The retailer has complete autonomy over the final sale, price, and promotion of the product. In case of any dispute, SK-II reserves the right to make the final decision.  

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