Scarlett Johansson gave birth to a son with her current husband last year. Throughout the entire pregnancy, she stayed low-key and focused on nurturing her baby. She even skipped all promotions for the movie “Black Widow” in which she starred. Recently, she finally made a postpartum comeback with a new project, but this time it’s not a film or TV work, but rather a popular Clean Beauty skincare brand The Outset.
Hollywood female stars developing beauty side businesses is definitely a trend, following the unprecedented success of Kylie Jenner’s Kylie Cosmetics and Rihanna’s Fenty Beauty, female stars are following suit, with Lady Gaga, Selena Gomez, Ariana Grande, Gwyneth Paltrow, and others launching their own beauty brands. Joining the battle in 2022 is “Black Widow” Scarlett Johansson, bringing the brand The Outset with a simple and tough style.
As the star boss of a skincare brand, Scarlett Johansson is hands-on in everything she does. In addition to participating in product formula research, she personally promotes the brand, appearing in advertisements, magazine interviews, and even live streaming sales on the brand’s social media platforms, putting in more effort than other female celebrities. Wearing black-framed glasses, Scarlett Johansson, who works wholeheartedly for the brand, is even described by netizens as a 2.0 version of makeup artist and brand founder Bobbi Brown in a girl boss style.
What are the differences between Scarlett Johansson’s The Outset and other female celebrities’ makeup brands? The Outset is based on the concept of minimalist natural skincare Clean Beauty, “Return to the Essential” is the brand’s main focus, emphasizing simple, basic, effective, and gentle botanical formulas, free of controversial or harmful ingredients to the skin or the environment.
According to current information, the brand’s first wave will launch 6 products, including day cream, night cream, serum, eye cream, lip balm, and facial cleanser, priced from $32 to $54 USD. It is a mid-priced Clean Beauty brand. If you are interested, you can visit the brand’s official website to learn more.
