Off-White™ recently announced that Virgil Abloh’s wife, Shannon Abloh, has been appointed as the brand’s CEO, along with Ibrahim Kamara, the editor-in-chief of “Dazed,” who also serves as the brand’s artistic and image director, “inheriting” Off-White™ founded by Virgil Abloh. Shannon Abloh’s first task is not only fashion production, but also the highly anticipated Off-White™ makeup collection PAPERWORK!
In April of this year, Off-White™’s beauty series PAPERWORK first launched 4 perfumes named Solution, combining elements of nature, nostalgia, and industrial style, creatively catching the eye. A month later, the brand once again made a big move, releasing new multi-functional makeup pens and nail polish series.
Compared to 5 shades of nail polish, the multi-functional makeup pen has a greater surprise factor. The 6 different makeup pen colors with different makeup effects have a silky velvet texture, and the most surprising thing is that one makeup pen can be used on the face, eyes, and lips at the same time, truly subverting everyone’s imagination of makeup products.
Of course, as a trendy makeup sub-brand, PAPERWORK also has a very Instagram-worthy appearance. Taking architecture as its main inspiration, PAPERWORK makeup’s packaging design also follows architectural aesthetics, using designs inspired by Roman columns for both multi-functional makeup pens and nail polish, making the cosmetics more high-quality. Currently, the Off-White™ makeup series is only available in Europe and America, are you looking forward to the day they land in Hong Kong?
