Hermès has been embraced by girls around the world since entering the beauty industry in 2020, whether it’s the first wave of the Rouge Hermès lipstick series, or last year’s launch of the Les Mains Hermès nail care series, both have become popular bestsellers. In 2022, Hermès once again expands its beauty territory with the launch of the Plein Air foundation series. What are the outstanding features of Hermès foundation and the irresistible magic that you must buy? Let’s break it down for you right now!
As Hermès’ first makeup collection, Hermès Plein Air focuses on natural breathability, just like the weightless feeling presented in the advertisement floating in the sky. Rather than categorizing the Plein Air series as a foundation, it is more like a skincare product with a tinted effect. Take the flawless sunscreen as an example, it does not blindly pursue high coverage like a foundation, but instead focuses on bringing out the skin’s original characteristics, making the skin more translucent and radiant.
The flawless isolation cream brings a new sense of weightless makeup to women with its gentle and adhering texture. The brand has collaborated with a Japanese laboratory to research a unique airy texture that can evenly form a translucent film on the skin surface and last for 8 hours. The team has also put a lot of effort into the formula, providing long-lasting moisturizing effects with a compound formula mainly composed of hyaluronic acid, as well as evening primrose extract and Baikal skullcap extract to protect the skin from external aggressions and pollution. In addition, the SPF30 PA+++ pure mineral sunscreen reduces the damage of UV rays to the skin. Hermès makeup series product designer Pierre Hardy conceived a simple and direct tube design for the flawless isolation cream, using a clean and fresh white color as the main tone to highlight the product’s functionality, while also embodying the brand’s understated and natural beauty of the makeup series.
In addition to the flawless foundation with a variety of shades to choose from, the Hermès Plein Air series also includes two compact powders, the Radiant Glow Powder and the Matte Radiance Powder. Designed by Pierre Hardy, these powders continue the design concept of the brand’s earlier released Rose Hermès blush series, housed in a sleek white compact with a mirror. Each powder offers a luminous and smooth finish or a matte finish to control shine, catering to different skin needs.
What’s even more exciting is that the Hermès Plein Air series also brings two intimate makeup accessories: a powder brush and oil-absorbing paper. The powder brush is specially designed for contouring with matte shiny powder, with a rounded brush head that easily picks up the right amount of powder, using ultra-soft natural goat hair fibers, hand-assembled by a professional brush manufacturer in France, providing an extraordinary makeup experience. The design of the oil-absorbing paper is also well thought out, made primarily of hemp fibers, wood pulp, and konjac, creating a silky paper texture, with each sheet of oil-absorbing paper printed with a delicate H pattern, exquisite in detail. I believe many girls would rather endure a shiny face than use half a sheet of Hermès oil-absorbing paper.
