Just watched the 5 most talked-about figures in the beauty industry in 2021, of course, the focus of the review should be on beauty products. After all, the beauty industry is a consumer-driven industry. Being able to become a topic of conversation in the midst of a wave of new products, while also achieving good sales results, is definitely not to be ignored! Take stock of the 5 new products in 2021 that drove beauty enthusiasts crazy. Which ones have touched your heart before?
1. Valentino Beauty debuts
When it comes to the most anticipated event in the global beauty industry this year, Valentino’s foray into the world of cosmetics is definitely the top choice. As an Italian luxury fashion brand, Valentino brings its poetic aesthetic from Haute Couture to makeup, offering a makeup collection featuring an eye-catching peach and gold design. The most talked-about items in the collection are undoubtedly the combination of powder and lipstick, and the creative Go-clutch in the shape of a handbag, breaking the traditional image of beauty products.
2. Vegan fashion
Living an eco-friendly lifestyle is a major trend right now, and the vegan trend is also making waves in the beauty industry this year. In addition to a large number of niche vegan brands entering Hong Kong, more well-known beauty brands are starting to launch vegan series, or slowly moving towards environmental veganism in terms of packaging or formulas. The most talked-about is Chloé’s launch of three vegan-themed perfumes Eau de Parfum Naturelle this year, using 100% naturally sourced, ethically procured raw materials, combined with naturally extracted alcohol and water blends, without the addition of artificial colors, it is a return to pure and simple natural fragrance.
3. Jimmy Choo Beauty launched in Hong Kong
After nearly 2 years of waiting, Jimmy Choo Beauty has finally arrived in Hong Kong, which is definitely a big deal for local beauty enthusiasts. At the beginning of 2020, Jimmy Choo surprised everyone by entering the beauty industry, launching the Seduction Collection makeup series and making its debut in the European and American markets. The elegant light pink and gold packaging design was released, immediately capturing the hearts of brand fans. After waiting for almost 2 years, the series finally hit the shelves in Hong Kong in December this year!
4. Zara Beauty new makeup series
Zara Beauty landed in Hong Kong in 2019, following the high CP value route just like the brand’s fashion line. Two years later, the brand completely revamped its beauty series in the middle of this year, launching over 130 items including lipsticks, eyeshadows, blushes, nail polishes, and more. The series even brought in the famous British makeup artist Diane Kendal for design, combining high quality with affordable prices and a wide range of color choices, becoming a favorite among budget-conscious girls.
5. Hermès nail polish collection
Only Hermès can make nail products break into the annual review list. Since entering the beauty industry last year and launching lip and blush series, Hermès has expanded its beauty lineup this year with the launch of nail and hand care series Les Mains Hermès. Among the 24 nail polish colors, the most attractive is undoubtedly the “33 Orange Boîte” using the brand’s signature Hermès orange. In addition, there are base coat nail polish, nail files, and the first hand nourishing cream, allowing everyone to enjoy Hermès-level nail care at home.
