Jo Malone London recently opened a new flagship store at K11 MUSEA! The new store offers a variety of personalized experiences, including exploring exclusive fragrances, home scents, and body care, creating a minimalist and fashionable British fragrance concept space. The new flagship store also brings unexpected surprises with the exclusive “Craftsmanship of Fragrance” service, allowing you to personally experience a journey of deep exploration through scents.
Jo Malone London’s new flagship store design embodies the brand’s minimalist taste, combining classic and elegant cream and black tones, cleverly integrating the iconic Georgian architectural style of London’s Townhouse, and adorned with a luxurious emerald green marble fireplace, bringing a sense of British classical restraint to the overall space. The large art installation wall outside the store perfectly interprets the brand’s unique English aesthetic, creating a different appearance.
Looking for your own scent? Jo Malone London K11 MUSEA flagship store offers the exclusive “Craft of the Perfumer” free service, allowing you to experience an introductory course on the art of fragrance in a simple and easy-to-understand way. A fragrance expert will introduce the craft of fragrance, ingredients and structure, the connection between memory and scent, the characteristics of fragrance families, and the unique art of fragrance blending™ by the brand, helping you choose the most suitable scent for yourself. You can also come with friends or your significant other over the weekend to experience the personalized scent pairing service. You can choose to make a reservation in person, by phone, or through the brand’s upcoming online reservation system.
Further reading:
- 2023 Spring Fragrance New Product Recommendations: Which one is worth buying, Jo Malone or MARC JACOBS limited edition series?
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- 盤點 2023 最新春夏粉底！從話題氣墊粉餅、限量蜜粉到養膚粉底一次看
Want to give a unique gift? Giving fragrance is definitely the best choice. Fragrance can evoke memories and moments spent with someone. Why not visit Jo Malone London flagship store and enjoy personalized gifting services? From choosing a personalized letter bottle stopper, colorful and playful cologne bottle caps, matching exquisite and colorful ribbons, to wax stamping services for gift boxes, along with the exclusive launch of Hong Kong’s first retro typewriter from the 1950s, allowing you to create a unique and exclusive British personalized card, showcasing the delicate philosophy of British gifting.
Jo Malone London flagship store showcases limited edition Blossoms fragrance collection for the month of March, allowing everyone to personally experience four captivating white floral scents and choose their favorite fragrance to welcome the spring season!
Jo Malone London K11 MUSEA Flagship Store
Address: Shop B109A & 112A, K11 MUSEA, Tsim Sha Tsui
