Recently, the fashion brand Prada made a high-profile move by setting up an independent account called Prada Beauty on Instagram. They have been continuously uploading promotional clips and have announced that British actress Emma Watson will be the ambassador, hinting at a big move in the beauty market. As everyone eagerly anticipates what surprises Prada Beauty will bring, the brand’s first product has finally made a strong debut!
I have to praise Prada’s promotional strategy this time. First, register an account Prada Beauty on Instagram, attracting the curiosity and attention of fashion and beauty enthusiasts, and then gradually release relevant clips to build up everyone’s anticipation. Before officially announcing Emma Watson’s endorsement identity, only her back and covered face photos were released, creating a mysterious prelude to shock and surprise, and finally generating the strongest topic heat.
After everyone has seen Emma with her super short hair in the promotional photos, of course, we need to understand the grand launch of Prada Beauty’s Paradoxe perfume!
Unlike the previous Prada Infusion and Prada Candy perfume series with square and cylindrical designs, what attracts the most attention to Prada Paradoxe is its three-dimensional triangular design. The brand’s classic triangular logo is directly transformed into a transparent glass perfume bottle, adorned with black eye motifs and a black bottle cap, full of recognition.
In terms of fragrance, perfumers Nadège Le Garlantezec, Antoine Maisondieu, and Shyamala Maisondieu have designed an amber floral scent for Paradoxe, using pear, orange, and bergamot as the top notes, adding orange blossom, jasmine, and neroli in the middle notes, and combining frankincense, white musk, amber, and bourbon vanilla in the base notes. The overall fragrance combination is refreshingly fresh, with a lively and intellectual charm that is not lacking in the gentle and elegant demeanor of a knowledgeable woman, which can only be described as a perfect match for Emma Watson’s temperament!
