The vegan lifestyle has been increasingly popular in recent years. Not only is it better for oneself, but it also contributes to environmental protection. As skincare and makeup products are gradually switching to vegan options, have you ever considered choosing vegan perfumes as well?
Recently, the French vegan perfume brand Le Couvent Maison de Parfum has landed in Hong Kong, opening a pop-up store at Landmark in Central, bringing the popular vegan perfumes loved by French girls to Hong Kong, providing local girls with more diverse perfume options.
Le Couvent Maison de Parfum embraces the concept of “Vegan is the new luxury,” infusing the purest natural scents into every perfume bottle. The fragrance formulas are all from the laboratories of Grasse, known as the “perfume capital,” using sustainable natural ingredients and herbal extracts from around the world, without controversial chemical additives, and without the use of animal-derived ingredients. In addition to emphasizing natural ingredients, the packaging also adheres to environmental principles, with perfume bottles produced in France packaged in environmentally friendly paper packaging, embodying veganism from the inside out.
The brand has recently appointed former Hermès chief perfumer Jean-Claude Ellena as the perfume director. During his time at Hermès, Jean-Claude Ellena created well-known perfume series such as Un Jardin, Hermèssence, and Terre d’Hermès. Jean-Claude Ellena has recently created a new series of perfumes called The Signature by Jean-Claude Ellena for Le Couvent Maison de Parfum, with limited-time stores in Hong Kong synchronized with those in France. For those interested in the master’s new works, as well as the brand’s other vegan perfumes, home fragrances, and personal care products, seize the opportunity to visit the limited-time store at Landmark in Central to experience them firsthand!
Learn more: Le Couvent Maison de Parfum
