The new generation of Korean female stars possesses both popularity and beauty, as well as the ability to promote products. Their influence should not be underestimated, as they have conquered the fashion industry and are now making their mark in the beauty world. More and more makeup brands are reaching out to these young idols, injecting a new youthful energy into their brands. Among these 5 rising stars in the beauty industry, who will be the most promising new generation advertising queen in Korea?
IVE Zhang Yuanying X innisfree
At the age of 18, IVE member Zhang Yuan Ying, a popular girl group from Korea, won the championship in the talent show “PRODUCE 48” at the age of 13. She later joined the limited group IZ*ONE and debuted as a member of the girl group IVE in 2021. With delicate features and a perfect 12-head proportion, Zhang Yuan Ying possesses both sweetness and sexiness, which has earned her 8 major brand endorsements. As the ambassador of the Miu Miu brand, she is directly referred to as the “human Miu Miu” and embodies the brand’s princess vintage style with her innate princess aura.
Zhang Yuanying, a young and vibrant individual, has replaced Girls’ Generation’s YoonA as the spokesperson for the beauty brand innisfree after 11 years. According to brand representatives, “Zhang Yuanying possesses a confident attitude and healthy energy, which we believe aligns perfectly with the brand’s values of ‘natural beauty’.” Zhang Yuanying has participated in multiple promotional photoshoots for the brand, showcasing her enviable flawless skin. Whether it’s skincare or makeup products, she flawlessly presents the youthful and energetic side of herself, highlighting all the unique features of the products!
New Jeans Hanni x Armani Beauty
HYBE’s talented Korean girl group NewJeans made a strong debut in August last year! Composed of five girls with unique personalities, with an average age of only 16, the group name New Jeans symbolizes that they will never get tired of wearing it, just like a new pair of jeans. The five members are tall and possess both sweet and youthful energy, which immediately gained the love of major fashion brands. They were even invited by Chanel to attend a brand event on their debut day. Among them, Hanni, an 18-year-old Vietnamese mixed-race member, is fluent in three languages and has appeared in BTS’s “Permission to Dance” MV. She also participated in writing the lyrics for the second single, “Hype Boy,” in New Jeans’ debut album. She is definitely a versatile member of the group!
Hanni has recently transformed into a fashion and beauty darling. In addition to being appointed as a brand ambassador for Gucci earlier, Armani Beauty has officially announced Hanni as their global makeup ambassador. She is the first member of the group to become a global beauty brand ambassador. The brand was deeply attracted to Hanni’s unique and contrasting personality. With her powerful performance abilities, she possesses both intimidating charm and a cute personality, winning the brand’s heart and successfully securing the position of brand ambassador. In the latest promotional photo release, Hanni confidently interprets the brand’s popular makeup product, LIP MAESTRO, in the shade #214, a velvety matte lip gloss in a peachy apricot color. The perfect balance of pink, brown, and orange complements Asian skin tones, giving off a gentle and elegant aura. Paired with MY ARMANI TO GO #2, a high-end designer red cushion, it perfectly showcases a sophisticated and refined makeup look for the new generation of women.
Xin Rui En X Laura Mercier
Recently, Sin Yuen, the new actress who played the second female lead in the popular Korean drama “The Glory” on Netflix, portrayed the “villain” character perfectly with her superb acting skills, making people even more curious about her background. At the age of 24 this year, she made her debut in the web drama “A Teen” in 2018. Due to her innocent and natural appearance, she was discovered by JYP Entertainment and officially became a trainee under JYP.
Sin Yuen, who is known as the “Little Jun Ji-hyun,” has become a rising star in the advertising industry after her debut. She has endorsed brands such as Coca-Cola and LANVIN perfume. Two years after her debut, she took on the advertising campaign for CHANEL Chance perfume series, exuding a pure and innocent girl-next-door vibe that captivates hearts. In 2019, she also became the spokesperson for Anna Sui’s Dreaming Mermaid fragrance, showcasing a fairy-like charm. That same year, she secured 15 endorsement deals, making her highly sought after by brands. In 2020, she successfully became the spokesperson for Innisfree, succeeding YoonA, and was hailed by netizens as the “successor of YoonA.” Last year, she was appointed as the Korean spokesperson for global beauty brand Laura Mercier, perfectly embodying a fresh and sweet image.
LE SSERAFIM Kazuha X Etude House
Kazuha, a Japanese member of LE SSERAFIM, who was hailed as the “most beautiful newcomer” by Korean netizens, is one of the members of the HYBE-affiliated SOURCE MUSIC girl group LE SSERAFIM. LE SSERAFIM officially debuted on May 2nd last year, and their debut song “FEARLESS” surpassed 10 million views within 12 hours of its release, keeping their popularity soaring!
At the age of 19, she possesses a fresh and elegant temperament like the “Nation’s First Love” Suzy. In November of last year, Kazuha, who had only debuted for half a year, gained the favor of the Korean beauty brand Etude House and became their new muse, showcasing a sweet and vibrant aura that perfectly aligns with the brand image.
Lu Zhengyi X Kirsh Blending
Lu Zhengyi, who started her acting career at the age of 9, is a 24-year-old actress under Namoo Actors in Korea. She played the childhood role of Park Shin-hye in the drama “Pinocchio” and gained attention for her outstanding acting skills in the Netflix drama “Our Summer”. She is also known as a favorite model for major magazines and is called the “fairy of pictorials”. With her three-dimensional features and flawless fair skin, she has been questioned about plastic surgery, but she has denied it, saying, “I didn’t have any plastic surgery, which made my childhood different from others!”
Believe that girls who like Korean fashion brands will definitely be familiar with “KIRSH”. It is also a favorite brand of Korean stars such as IU, HyunA, and Zico! The cute cherry is the brand’s iconic logo. In 2021, the brand announced the launch of the beauty brand “KIRSH BLENDING”. Last year, it was officially endorsed by Ryu Jeong-yi, and with her sweet temperament, it perfectly matches the brand’s playful and energetic image. She personally interpreted the brand’s 2022 spring/summer collection, fully showcasing the fresh and sweet atmosphere of KIRSH BLENDING.
