Fashion e-commerce platform pioneer NET-A-PORTER launches NET SUSTAIN, promoting conscience brands that adhere to sustainable development guidelines, allowing customers who are concerned about this aspect to easily and quickly purchase products from these brands.
NET SUSTAIN features 26 brands with a total of 500 products, each product meeting at least one of the five sustainable criteria, including responsible materials and production processes, waste reduction in the supply chain, supporting human, animal, and environmental welfare, and adhering to the best practices recognized internationally in the fashion and beauty industry. Key brands in the collection include Stella McCartney, Mother of Pearl x BBC Earth, Maggie Marilyn, Ninety Percent, and more, offering exclusive items, seasonal new arrivals, and essential styles.
NET-A-PORTER has set up a dedicated online showcase and labeling for the NET SUSTAIN series of products and brands, clearly showing a strong emphasis on this collection. The series currently only includes fashion, but future products will be more diverse, including a new line of beauty products to be added next year. To promote this series, NET-A-PORTER has launched a special photo campaign to convey the message of the products’ impact on the environment.
Data and image source: provided by NET-A-PORTER
